Gift cards have long been an effective way to boost holiday sales.
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The time, cost, and redemption barriers that once made the gift card more of a hassle than it was worth are over.
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For small businesses unsure where to start with the marketing and selling of gift cards, fortunately there are a whole host of gift card tools available for small businesses.
The cereal aisle is a prime place to look for these types of deals.
National Retail Federation, reports that 62 percent of consumers prefer to receive a gift card over pretty much anything.